Press-Release Feb.2014 Nida Harb 2
Babil Games: Android launch of number one Arabic strategy game
Babil Games LLC, the Dubai and Amman based publisher of mobile- and online-games in the MENA-region has released the Android version of Nida’ Harb II, the number one strategy-action game in Arabic language on mobile.
In the first three month after its release on iOS, Babil Games’ top-title has reached 200’000 downloads and 20’000 daily active users, becoming a regular top-10 grossing gaming-App in MENA-countries. Babil Games is IP-owner of the Arabic version of Nida’ Harb II, originally developed by RaySNS from China.
The launch of the Android version of Nida’ Harb II is the next milestone in the company’s strategy to strengthen its position as leading publisher of mid-core mobile games in Arabic, thereby taking advantage of the fastest growing games market worldwide.
Mobile and online games in MENA are growing 3 times faster than in rest of the world and faster than any other region. Furthermore, MENA region is seeing a 300% annual growth in mobile device activation with MENA countries under the top 30 growth countries worldwide (sources Newzoo/Flurry).
The company is currently evaluating further mobile-games releases to follow later in 2014.
About the company
Babil Games was founded in 2012 and is acting as a bridge that connects international games developers and over 160 million mobile and online users throughout the Arabic world. The company is partnering with developers from around the world who intend to enter the youngest, but also fastest growing mobile- and online-games market worldwide by localizing in Arabic and publishing mobile and web-based games-titles and thus making them relevant to the MENA audience, thereby increasing reach and monetization.
Today Babil Games is the fastest growing publisher of mid-core games in MENA.
In addition to Nida’ harb II on iOS and Android Babil Games already in 2012 has published the web-version of the same title, which has become the number one Arabic strategy game in MENA region on Facebook, ranked within Facebook’s Top 5 of “best reviewed games”. In addition Babil Games is co-publisher of the Arabic version of Pool Live Tour, the No. 1 online-pool billiard game on Facebook, developed by Geewa Inc..
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