- September 8, 2022
Why Go MENA With Babil Games
A Bit About Us
Babil Games is a top-tier mobile games publisher in the MENA region with international operations that focuses on the fun factor behind its games.
We help international developers navigate specific markets to bring gamers culturally adapted & high-quality entertainment in their native tongue.
- Founded: 2012.
- HQ: Dubai, UAE. / Branch: Amman, Jordan.
- Acquired by Stillfront Group: 2016.
- Main games: Nida Harb 3 & Strike of Nations.
- Main markets: MENA.
- Platforms: Mobile.
- Marketing channels:
UA ads: TikTok, Instagram, Facebook, Snapchat.
Influencer Marketing: YouTube, TikTok.
Our Top-Hit Strategy Games:
Why Go MENA
MENA Population & Smartphone Penetration
MENA is one of the fastest-growing gaming markets worldwide: accounting for 23% of the global gaming industry!
Total MENA population of almost 570M
75% of Mobile Gamers of all phone users in MENA
Arabic is the 5th most spoken language in the world.
71% Active Smartphone Users in MENA. Forecasted to reach 91% of MENA population in 2025.
MENA Gaming Market
The MENA-3 Games Market
MENA Gaming Paying User Behavior
As more gamers are willing to pay for their mobile gaming experience – a contrast to the mature markets in Western Europe.
According to Newzoo, monetizing mobile gamers is less of a challenge in the UAE. Among the world’s biggest spenders on mobile games.
One Language For Many
- One language: Arabic – for over 25 countries.
- Game language must be accepted and understood by countries and regions with different dialects such as The Gulf, Levant, and North Africa.
- Culture, religious and political sensitivity in the art (characters & assets), and the language (words and phrases) chosen.
Publish With Babil Games in MENA!
1) MENA Region Expertise
ONE-STOP-PUBLISHER
- Full in-house localization: modern warfare terms expertise, marketing creatives, in-house voice-over studio, and more.
- Marketing creative production.
- Around-the-clock QA loop.
- Technical and Beta Test.
- Holistic integration of the games, databases and BI.
CONTINUOUS TRACKING & OPTIMIZATION
- Performance-based marketing to maximize ROI, with above-average CTR, based on Google and Facebook QBR insights.
- Monitor data on a daily basis.
- Comprehensive UA & LiveOps strategy.
- Influencer Marketing campaigns with top gaming influencers in the targeted region
- Monitoring game vitals & crashes to make sure everything is running smoothly.
FAST & EASY TO WORK WITH
- KPI-driven decision-making and efficient tracking.
- Strong Customer Support team with over 1K tickets/avg/day resolved.
- PR and Social Media community engagement.
2) Challenges Without a MENA Publisher
- Arabic is a difficult language with different dialects per country.
- Localization in MENA should be based on different cultures and dialects: Culturalization.
- Some cultural restrictions regarding games.
- Scripts & Voiceovers.
- Customer Support.
- Community Management.
- Format of writing (left-to-right vs right-to-left).
- National & Religious holidays.
- Working with MENA Influencers: language, communication and culture barrier.
So, Why Go MENA With Babil Games?
We carved ourselves a solid market share in the MENA region and succeeded where others could not.
We know our players and strive to provide an excellent gaming experience in their mother tongue – Arabic.
Potential to go into a huge and growing market that could be very fruitful with well-experienced publishers.
A mutually successful and beneficial partnership for tremendous returns and an outstanding player experience built on previous data and knowledge in the MENA market!
UA Creatives Achievements
- Consecutively reaching the Global TOP 10 most swiped up creatives on Snapchat across all advertisers
- Consecutively reaching the #1 most swiped up creative on Snapchat in the Gaming vertical.
- Consecutively reaching the #1 most swiped up creative on Snapchat in the Gaming vertical.
- Consecutively reaching the #1 most swiped up creative on Snapchat in the Gaming vertical.
- Above average CTR based on Facebook QBR insights and comparison to the peers.
- Above average CTR based on Facebook QBR insights and comparison to the peers.
Let’s work together!
To work with us on localizing and publishing your game in the MENA region, contact us at info@babilgames.com
